As a residential construction business in Greater Wilmington doing $2 million or more in annual revenue, you’ve already proven your craftsmanship and reputation. But if you’re still relying heavily on referrals, word-of-mouth, or outdated advertising methods, you’re missing out on a critical growth engine: a digital marketing system built for scalability.

1. A Website That Does More Than “Look Good”
- Build a fast, mobile-responsive website with clear calls-to-action.
- Include service-specific landing pages (e.g., “Custom Decks Wilmington” or “Whole Home Renovations in Carolina Beach”).
- Use real project photos, trust badges, and testimonials to build instant credibility.
- Integrate contact forms and click-to-call buttons above the fold.
Pro Tip: Your homepage should answer three questions in under 5 seconds: What do you do? Who do you serve? Why should they trust you?
- Claim and optimize your Google Business Profile with accurate service areas, updated hours, and photos of your work.
- Collect reviews from happy clients—quantity, quality, and recency all matter.
- Optimize website pages for local keywords like:
- “Luxury home builder in Wilmington NC”
- “Kitchen remodel Carolina Beach”
- Build citations on trusted local directories.
Action Step: Set a monthly reminder to update your Google Business Profile with new photos and request 2-3 reviews from recent clients.
- Use Google Local Service Ads (LSAs) to show up at the top of search results for high-intent phrases like “roofing contractor near me.”
- Run Google Search Ads with conversion tracking and location targeting set to your ideal zip codes.
- Test Meta (Facebook/Instagram) Ads to retarget past visitors or run lead generation campaigns for specific services like outdoor living spaces or custom builds.
Pro Tip: LSAs are pay-per-lead, not per click—making them one of the highest-ROI tools for contractors right now.
- Create a content calendar focused on 3 content pillars:
- Project Spotlights (before/after photos, progress updates)
- Client Testimonials (video or quote graphics, ideally video)
- Education & FAQs (e.g., “How long does a bathroom remodel take?”)
- Use Instagram Reels and Facebook Stories to highlight job site progress.
- Add hashtags like #WilmingtonNCBuilder, #HomeRenovationNC, and tag local pages to expand reach.
Action Step: Batch one hour a week to record jobsite content, then let a pro schedule and repurpose it across platforms.
- A steady flow of qualified leads
- Higher conversion rates from your website and ads
- Stronger brand reputation and trust in your local market
- Less reliance on referrals or seasonal work
- Wilmington
- Leland
- Wrightsville Beach
- Hampstead
- Carolina Beach
- A shorter version for a landing page or Google post
- Keyword research suggestions for better SEO targeting
- A series of follow-up blogs on each of the 4 systems above