As a residential construction business in Greater Wilmington doing $2 million or more in annual revenue, you’ve already proven your craftsmanship and reputation. But if you’re still relying heavily on referrals, word-of-mouth, or outdated advertising methods, you’re missing out on a critical growth engine: a digital marketing system built for scalability.
At Holy Hill Media, we help high-performing construction companies put marketing systems in place that bring in qualified leads consistently—so you can stop chasing jobs and start choosing the right ones.
Here’s a breakdown of the four key systems your business should have—and how each one works together to help you grow revenue, protect your margins, and dominate your local market.
1. A Website That Does More Than “Look Good”
The Problem: Many contractors rely on outdated websites that aren’t mobile-optimized, don’t load quickly, and fail to capture leads.
What to Do:
- Build a fast, mobile-responsive website with clear calls-to-action.
- Include service-specific landing pages (e.g., “Custom Decks Wilmington” or “Whole Home Renovations in Carolina Beach”).
- Use real project photos, trust badges, and testimonials to build instant credibility.
- Integrate contact forms and click-to-call buttons above the fold.
Pro Tip: Your homepage should answer three questions in under 5 seconds: What do you do? Who do you serve? Why should they trust you?
2. Google-Optimized Local SEO Strategy
The Problem: If you’re not ranking in the “Local 3-Pack” (the map section on Google), you’re losing leads to competitors who are.
What to Do:
- Claim and optimize your Google Business Profile with accurate service areas, updated hours, and photos of your work.
- Collect reviews from happy clients—quantity, quality, and recency all matter.
- Optimize website pages for local keywords like:
- “Luxury home builder in Wilmington NC”
- “Kitchen remodel Carolina Beach”
- Build citations on trusted local directories.
Action Step: Set a monthly reminder to update your Google Business Profile with new photos and request 2-3 reviews from recent clients.
3. Paid Ads That Drive Qualified Leads—Not Just Clicks
The Problem: Many contractors waste money on poorly-targeted ads that bring in unqualified traffic or tire-kickers.
What to Do:
- Use Google Local Service Ads (LSAs) to show up at the top of search results for high-intent phrases like “roofing contractor near me.”
- Run Google Search Ads with conversion tracking and location targeting set to your ideal zip codes.
- Test Meta (Facebook/Instagram) Ads to retarget past visitors or run lead generation campaigns for specific services like outdoor living spaces or custom builds.
Pro Tip: LSAs are pay-per-lead, not per click—making them one of the highest-ROI tools for contractors right now.
4. Social Media That Builds Trust Before the First Call
The Problem: Most builders either post randomly or don’t post at all. This leaves a credibility gap—especially with homeowners researching who to trust.
What to Do:
- Create a content calendar focused on 3 content pillars:
- Project Spotlights (before/after photos, progress updates)
- Client Testimonials (video or quote graphics, ideally video)
- Education & FAQs (e.g., “How long does a bathroom remodel take?”)
- Use Instagram Reels and Facebook Stories to highlight job site progress.
- Add hashtags like #WilmingtonNCBuilder, #HomeRenovationNC, and tag local pages to expand reach.
Action Step: Batch one hour a week to record jobsite content, then let a pro schedule and repurpose it across platforms.
Bonus: How to Bring It All Together
You don’t need to become a marketing expert—but you do need systems that run without you. When these four marketing pillars work together, you’ll see:
- A steady flow of qualified leads
- Higher conversion rates from your website and ads
- Stronger brand reputation and trust in your local market
- Less reliance on referrals or seasonal work
Ready to Build Your Marketing Systems the Right Way?
At Holy Hill Media, we specialize in helping residential construction companies doing $2M+ in business turn marketing into a profit center.
We’re based in Wilmington and work exclusively with contractors who want to lead the pack in:
- Wilmington
- Leland
- Wrightsville Beach
- Hampstead
- Carolina Beach
Whether you build luxury decks, full custom homes, or high-end remodels—we can help you become the go-to name in your niche.
Let’s audit your current marketing for free
See where you’re strong, where you’re leaking leads, and what you could improve in 30 days or less.
Holy Hill Media
We don’t just market construction companies. We build marketing systems that grow them.
Let me know if you’d like:
- A shorter version for a landing page or Google post
- Keyword research suggestions for better SEO targeting
- A series of follow-up blogs on each of the 4 systems above
