The influence of social media on industries, trends, and markets has evolved rapidly in the last year. One-person social teams are no longer sustainable. In order for brands to flourish, they need to have a dedicated team of creators with specific jobs who work together to accomplish creativity and brand alignment. They should also form and maintain relationships within the community and reach beyond. This team is known as an agency. In a small town, hiring an agency will take an organization from sustainment to continual growth. Drake explains how social strategy is created with the vision of relationship and a growth mindset:

“The biggest gap in the digital effort isn’t reach, it isn’t the lack of opportunity to grab attention, it’s the authentic connections necessary to make lasting impact and customer relations. The ultimate goal is scaling authenticity-creating a culture of ‘real’ and ‘relatable’ through socials, which seems to be a struggle for most companies. Just like growing any relationship, this stuff takes time and a lot of effort.”

Platforms are becoming more user-saturated, so standing out is going to require a significant amount of effort from creators. This is why hiring an agency is so important. Agencies have both the capacity and resources to build a distinctive social presence for organizations while staying up to date with the latest social innovations.

While platforms being more user-saturated can make it harder to stand out, there is more real-life content available for brands to use in campaigning and marketing. Audiences are connecting with their favorite brands more and becoming part of brand images and voice. An agency acts as a social media support team and community management team for businesses to ensure the brand continuously engages with its audience to maximize user-generated content for their brand. The more engaged the brand is, the more engaged the audience will be. The more engaged the audience is, the more opportunity there is for substantial growth.

A digital marketing agency possesses social expertise, which is especially being valued after the pandemic. An agency works to align business goals with a client’s social media marketing strategies. They add value to brands by giving a different perspective and thinking outside the box. They possess all of the necessary tools and resources to get the job done. And most importantly, they work day and night to make sure businesses are creating and maintaining relationships within their community and beyond.

All the best,

HHM